Collection: Atlantic Standard

Atlantic Standard - The Hitterz Supply Co. Heritage Collection

For the traditionalists who value the simplicity of yesteryears and the time-honored ways of the old coastal towns, the Atlantic Standard collection embodies the rugged spirit of the sea.  Inspired by generations of mariners, surfcasters, and deep-water explorers, this collection pays tribute to the enduring traditions that shaped East Coast seafaring culture.

With vintage-inspired designs, weathered textures, and no-frills approach to ocean life, Atlantic Standard is for those who appreciate the grit, craftsmanship, and quiet resilience of those came before us.  This is more than just apparel - it's a connection to the past, a nod to the old ways, and a commitment to keeping the legacy of the sea alive.